In December, I went to Paris to speak at LeWeb. While there, The Media Shaker (an entity owned by the powerful, multinational mass media company Vivendi…and nothing to do with the Shakers, the religious sect) caught up with me to do a video interview with me about YouTube video marketing, and even got me to reveal my “7 Elements of Virality.”
Watch the video (complete with French subtitles!). In it, I explain how YouTube is a place where small brands can still compete with big brands. I also express my long-standing hope that brands (especially big brands) wake up and realize that they could produce low-budget feature-films for what they’re spending on TV ads, and do so. Since I gave the interview, I have learned that Coca-Cola has done just that.